For the 2015 debut of its image overhaul and rebranding, XYIENCE Energy Drink chose ESPN’s Sam Ponder as official spokesperson, and brought on Beef & Sage to conceptualize, produce, and direct its first national television campaign. The series aired on ABC and ESPN throughout the entire 2015 college football season and introduced America to Sam Ponder’s effortless, no-look microphone catch. Seriously, she’s got skills.