Pond Pondering with Sam Ponder

The silly follow up to XYIENCE’S 2015 television ad campaign starring ESPN College Gameday correspondent, and host of ABC’s BattleBots, Samantha Ponder. Airing on ESPN and ABC for the entire 2016 college football season, the series finds Sam pondering some of life’s most profound questions from her beloved Ponder’s Pond. The campaign engages Twitter fans to share their own deepest Pond Ponders, the best of which Sam herself will share on national television.
Fun fact: Sam can skip rocks like nobody’s business.

  • Client: XYIENCE
  • Agency: Beef & Sage
  • Producer: Beef & Sage
  • Director: Beef & Sage