AXE Shower Thoughts

Everyone has their best thoughts in the shower, so to usher in their new line of shower products, AXE set out to celebrate some of the internet’s best bathroom epiphanies. The creative team at Mindshare Entertainment took to Reddit to harvest some of their favorite shower thoughts, and brought on Beef & Sage to bring them to life. One of the highlights of the three day LA shoot was getting to share the basketball court with NBA legend, Muggsy Bogues–who despite his size, was actually much better at basketball than we were.